Built to help locals connect more closely with sport, Nike Unite creates new in-and-out of-store experiences, rooted in serving people the most valuable sport destination in. Adding to Nike House of Innovation, Nike Rise and Nike Live concepts, the sportswear brand Nike introduced Nike Unite. From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space. Nike introduces a new retail concept Nike Unite. “Consumers are welcomed by an in-store community wall highlighting the store team and local partnerships, and design elements throughout the space also look to tell the story of the community. “Nike Unite exists to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit,” the company said when introducing the concept two years ago. The newly refurbished outlet is a 12-minute walk from the Jurong East MRT station. Unite is intended to engage the local community through digital platforms and social community impact efforts, according to the company. The Nike Unite Concept Store is located at IMM in Jurong East. The others are the House of Innovation flagship stores Rise, a high-tech experiential concept Live, a neighborhood store, and Style, which blurs the line between physical and digital retailing. Nike Unite is a newer concept, which launched in 2020 as a reimagination of our factory store fleet, VP of Nike Direct North America Shannon Glass told Footwear News last summer. ![]() Nike Unite is one of five retail concepts from the sporting goods giant. The Unite brand rolled out in 2020 with nine stores, and continues to spread. The store, at 5 West 125 Street, is Nike’s northernmost Manhattan location and its third Unite store in New York. The small-format stores are designed to reflect the local community. The newly refurbished, first-of-its-kind Nike store in Southeast Asia, spans 18,000 sq ft, with a layout that plays to the concept’s three guiding principles of bringing access to sport. Currently employed by Nike as a Store Openings Project. SINGAPORE, 22 November 2021 Nike Unite concept store launches in Singapore’s IMM, with an aim to inspire local communities to make sport a daily habit. “The new store’s community focus also speaks directly to our ethos here at the centre, and we know our customers will be incredibly excited to visit.”Ĭolliers and Bannon are the retained leasing teams for the Blanchardstown Centre.Nike has expanded its footprint in New York City with the opening of Nike Unite Harlem. Nike has unveiled a new retail concept that it calls Nike Unite. An energetic and driven retail professional with a combined retail trade and construction background. “The clustering of Nike with JD, Lifestyle, Footlocker and Elvery’s will ensure Blanchardstown will have an unrivalled mix of the leading sports apparel and sports footwear retailers. Nike introduces a new retail concept Nike Unite. Sharon Walsh, Falcon AM’s Leasing Director added: With consistently high occupancy rates and healthy footfall levels, major Irish retail assets like Blanchardstown are really ‘bucking the trend’ at present – providing a direct contrast to the picture across much of Europe.” “Nike Unite is the latest in a string of high-profile leasing deals for the centre – reflecting continued confidence in physical retail, as well as positive sentiment across the Irish market more broadly. The 18,000 sq ft store boasts an accessible, community-driven layout as well as exclusive services and offerings. Nike Unite, the sportwear giant’s community-focused concept, is taking a 10,165 sq ft space on the lower level of the retail and leisure destination in Brierley Hill. “The arrival of Nike Unite will further enhance our existing tenant mix, keeping our offer compelling for visitors and brands alike – reinforcing Blanchardstown Centre’s position as Ireland’s pre-eminent out of town shopping location. Nike has transformed its outlet store at IMM in Jurong into its new concept store, named Nike Unite. Pat Nash Managing Director at Falcon AM, asset managers for Blanchardstown Centre, commented: The centre has benefitted from an extension and extensive refurbishment process over the last 2 years, with further spend planned. The centre acts as a key community focal point and attracts high visitor numbers from Dublin and surrounding counties, with an annual footfall of over 16 million. Frasers Group plc today unveils plans to advance its investment into the Irish market, introducing FLANNELS into the Republic of Ireland for the very first time, with three new FLANNELS stores set to open across the country in FY23.īlanchardstown Centre is Dublin’s largest retail and leisure destination, covering over 1.1 million sq ft.
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